Citi enters the gun control debate while protecting its brand

Citi, the financial-services provider, introduced a new policy regarding the sale of firearms by its partners, a move that shows the complex issues that brands must take into account when entering the political arena.

In March, Citi – the financial-services provider – introduced an official corporate policy related to the sale of commercial firearms by its clients and partners.

These stipulations require that its partners and new clients in the retail sector...

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