Cisco recently found its brand being promoted in places it hadn't anticipated (or desired).
Automated media buying had, in fact, placed Cisco messages on Breitbart.com, the right-wing news platform, and the online hub for Bill O'Reilly's now-canceled show on Fox News while the presenter was mired in allegations relating to sexual harassment.
"Because of programmatic media buying, I had ads that showed up on Breitbart and on O'Reilly," Karen Walker, Cisco's SVP/CMO, told delegates at the 2017 Collision Conference in New Orleans. "And my CEO had something to say about that."
Cisco was ultimately one of...