Cisco taps the power of brand empathy

This event report addresses how Cisco, the technology company, is leveraging the power of empathy to build its brand.

Cisco recently found its brand being promoted in places it hadn't anticipated (or desired).

Automated media buying had, in fact, placed Cisco messages on Breitbart.com, the right-wing news platform, and the online hub for Bill O'Reilly's now-canceled show on Fox News while the presenter was mired in allegations relating to sexual harassment