Church’s Chicken celebrates community

Reed Karaim

Church’s Chicken, the fast-food chain, has built brand pride and identity by celebrating the under-served communities in which it operates.

Church’s Chicken operates more than 1,600 restaurants in 27 countries.

More specifically, the fried-chicken chain – founded 66 years ago in San Antonio, Texas – has a preponderance of its franchises in minority urban neighborhoods or smaller Southern towns in the United States.

“[Such areas] are under-served in a lot of cases, and we have a lot of guests who are lower income. They are African American. They are Hispanic. And they rely on our brand,” Laura Reese, senior director/media, digital, and public relations for Church’s Chicken, told the Association of National Advertisers’ (ANA) 2018 Digital & Social Media...

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