China’s data-rich online platforms offer opportunities

Anna Hamill

China is one of the most digitally advanced markets in the world, and a rich trove of consumer data offers exciting marketing opportunities for brands both online and offline.

Today China is one of the most digitally advanced markets in the world and has some of the most highly digitalised consumers, according to Josh Ding, from The Boston Consulting Group.

Chinese consumers are reliant on the internet: they spend up to 161 minutes each day on laptops versus the global average of 108 minutes, and up to 170 minutes on smartphones per day against a global average of 147 minutes, Ding revealed at the APAC eCommerce Accelerator Summit run by e-commerce analytics provider Edge, an Ascential company, in Shanghai recently.

China is a data rich market

E-commerce...

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