China’s data-rich online platforms offer opportunities

China is one of the most digitally advanced markets in the world, and a rich trove of consumer data offers exciting marketing opportunities for brands both online and offline.

Today China is one of the most digitally advanced markets in the world and has some of the most highly digitalised consumers, according to Josh Ding, from The Boston Consulting Group.

Chinese consumers are reliant on the internet: they spend up to 161...