Car purchase – the roles of print and the internet in driving consumer choice

This event report explores the position of print and digital media in influencing customers' car buying decisions, according to Auto-Trader, the used-car magazine.

Car purchase – the roles of print and the internet in driving consumer choice

Lena RolandWarc

The internet is the main research method employed by car buyers in the UK, but, depending on a purchaser's life stage, print can still play an important...

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