Cannes report: The New York Times blends purpose, principles, and process

The New York Times, the media company, has taken a multi-faceted approach to strengthening its brand.

Meredith Levien, EVP/COO at The New York Times Co., got back to basics as she addressed an audience that included some of the world’s most cutting-edge marketers.

As she told an audience at the 2018 Cannes Lions International Festival of Creativity,...

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