Last year, Tommy Hilfiger unveiled a new apparel line that promised to enhance customer loyalty in a unique style.
Every item in the Tommy Jeans Xplore range – which incorporated over 20 offerings, from men’s sweatshirts and hoodies to jackets and skirts for women – came equipped with a unique “smart” tag that enabled a buyer to accumulate rewards points in exchange for simply wearing the product.
More specifically, each tag was powered by Bluetooth, a technology that allows for the transfer of data over short distances. By “pairing” the smart label with a branded smartphone app, the wearer could enroll in a rewards program and immediately start working towards grabbing free concert tickets, attending a fashion show, or making a charitable donation.
What else does this article talk about?
- Using customer data
- Customer loyalty schemes
- Clothing, apparel
- United States
- Devices & apps
- Tech-driven innovation
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