Can China’s brands crack international markets?

This article explores the future of Chinese brands on the world stage, and discusses China's concept of advertising creativity.

In 2006, there were just 16 Chinese companies in the Fortune 500. In 2017, there are 110 Chinese companies in the Fortune 500, second only to the US on 134. McKinsey predicts that by 2025, a full quarter of the Fortune 500 rankings will be Chinese companies.

But while the country's increasingly wealthy consumer base has attracted the attention of international brands in all categories, Chinese brands have been slow to expand abroad. But that's now changing too, and according to Nils Andersson, Asia Creative President and Greater China President at TBWA\Asia, the arrival of Chinese brands in markets around...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands