Can China's biggest brands take over the world?

This article, based on BrandZ's 2017 study of Chinese brands, covers how more Chinese brands can achieve international success.

Poor quality goods and cheap knock-offs: that may be the common perception of Chinese products of many consumers today. But Nichola Rastrick, Kantar's CEO of Insights in Singapore, thinks there are no longer good grounds for thinking this way.

"These

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands