Cadillac drives social conversations, positive sentiment and digital traffic with Oscars campaign

Cadillac used a campaign around the 2019 Academy Awards to encourage consumers to reappraise its family of sports utility vehicles.

Cadillac, the automaker, wanted to encourage consumer reappraisal of its range of high-end sports utility vehicles (SUVs).

These premium four-wheeled offerings, with prices starting at roughly $35,000 and potentially surpassing $100,000 for certain models...