Buzzfeed: Brands need to rethink millennials and life-stage marketing

Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing, according to Buzzfeed and Publicis research.

Brands marketing to “adults” need to rethink their strategy, according to Buzzfeed’s Edwin Wong.

Speaking at the Mumbrella360 conference in Sydney, the VP of Research and Insights revealed that it’s not just millennials grappling...

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