Burger King: “If you’re not afraid, don’t do it.”

Burger King’s CMO, Fernando Machado, explains how the fast food giant broke out of boring advertising, and his view on the future of the brand in India.

Fernando Machado, Chief Marketing Officer of Burger King, exhorted participants at the Zee Melt conference held in Mumbai in May to take risks if they want to do ground-breaking work for their brands.

Burger King was awarded ‘Creative Marketer Of...

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