Burger King: “If you’re not afraid, don’t do it.”

Burger King’s CMO, Fernando Machado, explains how the fast food giant broke out of boring advertising, and his view on the future of the brand in India.

Fernando Machado, Chief Marketing Officer of Burger King, exhorted participants at the Zee Melt conference held in Mumbai in May to take risks if they want to do ground-breaking work for their brands.

Burger King was awarded ‘Creative Marketer Of The Year’ in 2017 at the Cannes festival. Before joining Burger King, Machado worked with Unilever for 18 years, and explains his decision to quit in his characteristic style: “Things were good at Unilever, but when your friends nickname you ‘Unilever’, it’s time for you to try to do something different.”

In his presentation, Machado shared some of the work...

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