"All clients kind of suck."
The message from the 2017 Cannes Lions International Festival of Creativity resonated largely because of its source.
Axel Schwan, EVP/Global CMO, Burger King
Burger King (BK) had just been named "Creative Marketer of the Year" at the event, a reflection on its consistent focus on delivering bold, breakthrough communications. Axel Schwan, the restaurant chain's EVP/Global CMO, reported that its marketing t
