Building three brands with one idea: How Carmichael Lynch fueled growth for Phillips 66, Conoco and 76

Phillips 66, the energy company, tasked agency Carmichael Lynch with promoting three different brands using one common strategy.

Last year, energy company Phillips 66 named Carmichael Lynch as its lead consumer agency.

In doing so, it assigned the Minneapolis-based shop responsibility for promoting thousands of gas stations operating under three banners: Phillips 66, Conoco, and 76.