Building long-term relationships with sponsorship: Insights from HSBC, Visa and Chelsea Football Club

Lai Low Chow

This event report considers the sports sponsorship experiences of leading players both as sponsors and as rights holders in Asia.

Building long-term relationships with sponsorship: Insights from HSBC, Visa and Chelsea Football Club

Low Lai ChowWarc

"The reason why brands have long-term relationships with sponsorships is because they work," was the blunt assessment of Giles Morgan,...

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