Building a marketing culture at BlackRock
As the world's largest asset-management company, BlackRock controls more than 7,700 portfolios which, collectively, are valued at well over $4 trillion.
But for Matt Van Dalsem, its director/global...
Building a marketing culture at BlackRock
This event report looks at attempts by the marketing function at BlackRock, the asset-management company, to enhance its internal status.
