Building a high-performing B2B marketing ecosystem

Organisations continue to struggle with huge gaps in B2B marketing capabilities and competencies, according to a panel at the recent Forrester B2B Summit APAC.

Leaders identify enhancing marketing capabilities as one of their top priorities in the next two years, according to the Forrester 2021 global marketing survey.

Yet, top management struggles to define and identify critical B2B capabilities required to accelerate organisational growth.

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