Bud Light reveals its most powerful ROI driver

Geoffrey Precourt

Bud Light, the beer brand made by Anheuser-Busch InBev, has found that cans which are associated with specific NFL teams deliver an extremely strong level of return on investment.

Out of all the tools and tricks that Anheuser-Busch InBev can deploy in its sports marketing, one device stands out from all the rest as a driver of return on investment (ROI): The can.

A partnership between Bud Light and the NFL has proven to be a demonstrably...

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