Bud Light and Tinder: a perfect match

This event report shows how Bud Light, the beer brand, brought its "Whatever, USA" campaign to life as the first ever ad campaign on Tinder, the dating app.

Bud Light and Tinder: a perfect match

Stephen WhitesideWarc

When Bud Light ran the first-ever Tinder ad campaign last year, its instant chemistry with consumers resulted in millions of interactions and video views.

"Beer is about bringing people together,"...

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