Breakthrough ads during the pandemic: Successful examples from Southeast Asia

Storytelling that drives an emotional response from consumers is a highly impactful strategy during the COVID-19 pandemic, according to research from Unruly, the ad-tech firm.

Why it matters

Advertising strategies are in flux as the pandemic disrupts consumer habits and transforms entire industries. Marketers that can tap into the emotions of consumers, and provide the necessary blend of comfort and information, will be best-placed...

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