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Brands need to share fan values to unlock the value of fandom
Nine Australia’s The Big Ideas Store webinar shone the spotlight on how the phenomenon of pop culture fandom can play a pivotal role in the marketing of brands.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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