Brands in the Philippines need relevance, meaning and sensitivity to navigate the COVID-19 crisis

Biprorshee Das

PH One Kantar shares how COVID-19 has impacted Filipino consumers’ sentiments and how brands can help.

Why it matters

Brands in a post-coronavirus world, need to be creative, contextual and differentiated. They will need to adapt to emerging formats, using empathy and consistent communication to raise the customer experience.

Takeaways

  • Purpose will matter...

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