Tina Sharkey, chief executive/co-founder, Brandless

Brandless is an e-commerce company with a uniquely ambitious goal.

“We’re on a mission to make better everything for everyone,” Tina Sharkey, the San Francisco-based firm’s chief executive/co-founder, explained at the Interactive Advertising Bureau’s (IAB) 2018 Direct Brands Summit.

If Sharkey’s objective sounds a bit over-the-top, the direct-to-consumer (DTC) enterprise’s progress to date is evidence that it is grounded in real commerce: Brandless launched 115 products when it began trading in July 2017, and today boasts some 400 offerings – ranging from candy bars and coffee to tableware, kitchen linens and facial cleanser.