Brand safety and viewability remain concerns in Asia

New research from Integral Ad Science concludes that viewability and brand safety are major concerns for advertisers across Asia.

Trust in the industry is fast diminishing, and stakeholders – from ad agencies to tech companies – must step up to the responsibility of addressing the needs of advertisers.

That was the view of Niall Hogan, South East Asia managing director at measurement and analytics firm Integral Ad Science (IAS), who spoke recently at the Asia Pacific Media Forum 2018 conference in Bali, Indonesia.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands