Brand transformers and localised insight: lessons from the WARC Prize for MENA Strategy

Winners in the WARC Prize for MENA Strategy presented at an event in Dubai where the importance of planning was emphasised while individual case studies highlighted particular takeaways for marketing in the region.

"There's no better time to be a planner," claimed Asad Rehman, Director, Media, North Africa & Middle East, Unilever, at WARC's inaugural event in Dubai, MENA Strategy Works: Lessons from the WARC Prize for MENA Strategy. Rehman focused on how planning...

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