Brand sponsorship in Asia: Insights from Standard Chartered, AIA and Dentsu

This event report looks at how leading brands are tackling sports sponsorship in Asia, a region currently relatively underdeveloped in this regard but offering great potential, especially in emerging markets.

Brand sponsorship in Asia: Insights from Standard Chartered, AIA and Dentsu

Low Lai ChowWarc

Sport sponsorship grew by just 3% in Singapore last year, compared to 11% in non-sport sponsorship. That statistic, revealed by Sport Singapore CEO Lim Teck Yin...

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