Brand safety and fake ads: the challenges to programmatic

This report provides a range of views on the challenges facing programmatic advertising, with contributions from senior executives from organisations including ISBA, representing UK advertisers, Guardian Media Group, Saatchi & Saatchi, the ad agency, and Google.

Phil Smith, director general, ISBA, the trade body representing the UK's advertisers, had a stark message for his members: consumers are "increasingly disenchanted" with advertising, particularly digital communications, where the process of targeting...

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