Branching out: Opportunities for Lloyds Banking Group in the metaverse

Jo Bowman

Lloyds Banking Group is exploring ways that banks can do things differently in the metaverse, responding to emerging consumer needs in the digital world as well as helping people overcome challenges they already face in the real world.

Key quote

“What we meant to learn during the project was as much about the building blocks of the metaverse rather than just some fairytale future metaverse that doesn’t yet exist. We were able to actually understand some of the capabilities of the requirements … to improve customer lives, to enable new propositions and business models to unfold” –  Jehangir Byramji, Senior Innovation Lead - Emerging Technology, Lloyds Banking Group.

Picture a retail bank in the metaverse and you might imagine customers donning their 3D goggles and having a virtual meeting with the avatar of a branch manager. That’s not...

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