Brainy Bar: How neuroscience and implicit testing are driving successful insights in the world of marketing
A short summary version of the presentations is available here.
Prof. Charles Spence, Oxford University's Crossmodal Research Laboratory
Dr. Andy Myers, The ginger nut, Walnut Unlimited
Rory Sutherland, Vice Chairman, Ogilvy & Mather Group, UK
Panel discussion: Charles Spence, Rory Sutherland, Andy Myers and Christina Finlay, Director – Consumer Planning & Insights, Hovis
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