Botwatch: IAB steps up assault on fraudulent ad traffic

This report describes how internet 'bots' are being used to inflate ad impressions online and details the Interactive Advertising Bureau's (IAB) plans to combat the practice.

Botwatch: IAB steps up assault on fraudulent ad traffic

Geoffrey PrecourtWarc

Seven years ago, when the Interactive Advertising Bureau (IAB) convened its first Leadership Conference, the assembly of 250 set out to define the agenda for what was just becoming a burgeoning industry.

In 2014, with more than a thousand delegates on hand in Palm Springs, California for the annual gathering, the definition remained paramount for a medium that soon may outpace television as the most effective way to attract consumers.

But, with popularity comes the potential for abuse. And throughout the three days of discussion, the topic of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands