Booking.com: engaging with millennials and using AI

Booking.com has tapped into a millennial mind-set that embraces experiences, using its own employees’ adventures to position the brand as something more than just a hotel/flight booking service.

Millennials need to be considered as more than a generation and perhaps as a mindset, according to Pepijn Rijvers, CMO of Booking.com. “What’s interesting about millennial travel is the general attitude towards life than just a generation,”...