BlueFocus and Tencent: Why China's digital giants are focusing on data

Joseph Clift

This event report discusses the strategies of China's BlueFocus, the lead agency for Tencent, a vast media conglomerate, whose various properties account for around 55% of the nation's mobile usage.

Data analysis
Data management
Telephone & internet services
Customer relationship management
Greater China
Strategy

BlueFocus and Tencent: Why China's digital giants are focusing on data

Joseph CliftWarc

Most delegates at the 2016 Cannes Lions Festival of Creativity had a daily reminder of one particular brand. On logging in to the Festival's public WiFi, the delegate...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo