BlueFocus and Tencent: Why China's digital giants are focusing on data

This event report discusses the strategies of China's BlueFocus, the lead agency for Tencent, a vast media conglomerate, whose various properties account for around 55% of the nation's mobile usage.

BlueFocus and Tencent: Why China's digital giants are focusing on data

Joseph Clift Warc

Most delegates at the 2016 Cannes Lions Festival of Creativity had a daily reminder of one particular brand. On logging in to the Festival's public WiFi, the delegate was served a page featuring a single large logo: that of Tencent, a vast media cong

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