BlackRock seeks “precision empathy” in marketing

BlackRock, the asset-management company, believes that new marketing technologies can enable brands to achieve “precision empathy”.

As an investment company managing more than $6 trillion in assets, BlackRock is an undoubted expert at making sense of extremely large numbers.

But Frank Cooper III, the New York City-based organization’s senior managing director/global chief marketing officer, believes that fusing big data with smart software could ultimately humanize its brand.

Frank Cooper III, senior managing director/global chief marketing officer, BlackRock

The tool for achieving this goal? A new platform, developed in partnership with Enigma – a data-management and intelligence firm also situated in the Big Apple – that can sift, sort, and segment colossal amounts of information in order...

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