BlackRock turns brand purpose into a $6-trillion question

BlackRock, the asset-management company, believes it is essential for enterprises to embody a clear sense of social purpose to prosper in the long term.

BlackRock, the world’s largest asset-management company, invests a colossal $6 trillion on behalf of its clients.

And in his latest annual letter to chief executives, Larry Fink – BlackRock’s own CEO – emphasized the importance not of esoteric fiscal regulations or exciting new investment vehicles.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands