BlackRock turns brand purpose into a $6-trillion question

BlackRock, the asset-management company, believes it is essential for enterprises to embody a clear sense of social purpose to prosper in the long term.

BlackRock, the world’s largest asset-management company, invests a colossal $6 trillion on behalf of its clients.

And in his latest annual letter to chief executives, Larry Fink – BlackRock’s own CEO – emphasized the importance

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