Beyond badging: Unilever on the sports sponsorship game

Unilever brands are using sports sponsorships – including Formula One and football – to connect with fans on things that mean the most to them.

For Unilever’s global head of sponsorships, Willem Dinger, sponsoring sports simply makes good business sense.

“It’s all about connecting all of our different brands with the right passion territory and then finding the right partner

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