RESTASIS, a prescription dry-eye treatment made by pharma company Allergan, unveiled its first ever Facebook brand page in June 2016.
Given that many marketers have been active on the social-media property for almost a decade, the brand was far from an early adopter. But despite being a relative rookie on this platform, RESTASIS insists it already has yielded numerous benefits from engaging with consumers on Facebook – right down to creating a new service offering based on the feedback provided by its new-found group of friends and followers.
"We truly use it as an insights engine....