Better late than never: RESTASIS benefits from joining the Facebook conversation

This event report addresses how RESTASIS, a dry-eye treatment, secured various benefits from establishing a presence on Facebook.

RESTASIS, a prescription dry-eye treatment made by pharma company Allergan, unveiled its first ever Facebook brand page in June 2016.

Given that many marketers have been active on the social-media property for almost a decade, the brand was far from an early adopter. But despite being a relative rookie on this platform, RESTASIS insists it already has yielded numerous benefits from engaging with consumers on Facebook – right down to creating a new service offering based on the feedback provided by its new-found group of friends and followers.

Carey Reynolds, Director/Marketing, RESTASIS

"We truly use it as an insights engine....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands