Behind the scenes with the riskiest Super Bowl ad … ever

Geoffrey Precourt

Snickers, the chocolate brand owned by Mars, made Super Bowl history when it ran a live TV commercial during the NFL showpiece event.

The most extraordinary spot from the 2017 Super Bowl had a very ordinary motivation: After year-in-year-out of memorable success with the Snickers brand, "We were a little bored, maybe a little predictable," confessed Allison Miazga-Bedrick, Senior Brand...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands