Behind Tesco’s ambitious plans to improve health for consumers and the planet

Tesco, the UK supermarket chain, has identified a gap in consumers’ knowledge and understanding of how food contributes to both personal health and the health of the planet, and is aiming to address this.

“There’s a real gap of knowledge, information and understanding of how food contributes to both personal health and the health of the planet,” says Allesandra Bellini, Chief Customer Officer at retail giant Tesco.

Sustainability, for example, is important for 63% of Tesco’s customers, she reported, but only 24% make any link to food.

Speaking at the Retail Week Live conference (May 2022), she highlighted the impact of the agrifood system on global biodiversity loss and the enormous amounts of land and water it consumes.

Globally, 50% of land and 70% of water is used for agriculture for food consumption, she...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands