In 2017, Coca-Cola India launched its website ‘Coca-Cola Journey’ in a move away from the traditional format of corporate and brand websites that are used essentially to disseminate information. Journey aims to create excitement around the...
Behind Coca-Cola India’s content journey
The Coca-Cola Company, home to some of India’s most loved beverage brands including Thums Up and Maaza, pivoted toward content marketing in an effort to tell better brand stories.
