Behind Coca-Cola India’s content journey

The Coca-Cola Company, home to some of India’s most loved beverage brands including Thums Up and Maaza, pivoted toward content marketing in an effort to tell better brand stories.

In 2017, Coca-Cola India launched its website ‘Coca-Cola Journey’ in a move away from the traditional format of corporate and brand websites that are used essentially to disseminate information. Journey aims to create excitement around the...