Seamus O’Farrell has a really big map of cognitive biases on the wall of his office. For the Director of Strategy & Planning at System1 Research, the brand-tracking agency, it’s a delight to marvel at all the pathways the brain takes,...
Behavioural economics in action: fame, feeling and fluency
This event report explores a method of brand tracking that uses behavioural science to establish three key metrics through which you can analyse a brand's current mental availability, future brand share, and the effectiveness of brand assets.
