Barclays takes an asset-led approach to data

Barclays’ approach to data analytics involves focusing on existing analytic capabilities and where they can best be deployed, and then ensuring that project output can be repurposed or reused.

Danny Hardy, head of network analytics at Barclays Bank, is very definitely not prescriptive about analytics and big data but he has some useful ideas on how the topic can be approached.

At the Marketing Week Insight Show (London, March 2019), he highlighted...