Bank of America prioritizes "scaled engagement"

Bank of America, the financial-services provider, is seeking to achieve "scaled engagement" rather than solely focusing on reach.

Bank of America is shifting its focus away from mass reach and towards greater relevance – and is reducing its reliance on digital "walled gardens" as part of this process.

"For so long, this business was about scale," Lou Paskalis, BoA's SVP/Customer...

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