Bank of America prioritizes "scaled engagement"

Bank of America, the financial-services provider, is seeking to achieve "scaled engagement" rather than solely focusing on reach.

Bank of America is shifting its focus away from mass reach and towards greater relevance – and is reducing its reliance on digital "walled gardens" as part of this process.

"For so long, this business was about scale," Lou Paskalis, BoA's SVP/Cu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands