Avoiding confirmation bias in research: Insights from Capital One

This event report addresses how Capital One Labs, the innovation arm of the financial-services provider, seeks to cancel out the impact of confirmation bias when creating new products.

Avoiding confirmation bias in research: Insights from Capital One

Stephen WhitesideWarc

Consumers often tell marketing researchers one thing and then do something completely different.

But Emma Sagan, a product manager at Capital One Labs, warned delegates...

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