Authenticity and interactivity – the future of online video

Video has gone far beyond an online ad or a TVC, with a multitude of competing platforms, each with their own styles and strengths, understanding how to best use video assets is crucial.

YouTube and Netflix dominate the online video market but they haven’t changed the prevailing business model, according to Jeroen Doucet, managing director of ComingNextTV: it’s still linear video sold via subscription or interstitial adve

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