Australian TV trends: sport and news drop with streaming on the up

Brooke Hemphill

The Australian TV industry is undergoing major changes, especially as millennials move away from sport and news into time-shifted viewing and streaming online.

Younger Australians are turning away from watching sport, choosing instead to tune into streaming video services for regular doses of comedy, action and sci-fi, according to research conducted by Ampere Analysis.

Ampere Analysis employed a number of techniques to produce a holistic view of the TV market, including analysis of consumer behaviour, panel data from 16 countries, traditional analyst forecasting and algorithmic data. The research was presented by the firm’s Research Director, Guy Bisson, at the Future TV Advertising Forum in Sydney.

“When you do that across the entire planet, you get to see what's going on in the TV...

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